Building Brand India: the key challenges

David Tiltman

At the AdAsia 2011 conference in New Delhi, a panel discussed the challenges that Brand India faces as a nation following widely-reported blemishes to its profile, including the problems of the 2010 Commonwealth Games and stories of corruption.

Building Brand India: the key challenges

David TiltmanWarc

Brand India has taken a beating in recent months. The Commonwealth Games fiascos of 2010, plus more recent high-profile corruption stories, have arguably undermined country's nation-brand, particularly India's status as a business destination and as an economic heavyweight.

The topic of Brand India was the subject of a panel discussion at the AdAsia conference in New Delhi. Entitled 'India 2020', the discussion looked at the key challenges facing India as a nation-brand and some of the ways it could improve its standing. And the speakers were all high-profile businessmen rather...

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