Push Technology (Emerging Industry Overview)

This paper provides an overview of the push technology industry, primarily in the United States. Push technology typically applies to a range of digital information services which require users to register only once to obtain information automatically as it becomes available, without any further action.

Emerging Industry Overview: Push Technology

Industry Snapshot

While accessing Web pages and e-mail uses a "pull" technology to download information each time in order to view it, push technology requires the user to register only once to obtain information automatically, as it becomes available, without further action on the part of the registered user. The technology is implemented as a software package or an online service, and the applications include so-called Webcasting or Netcasting (broadcasting content over the Internet) to defined audiences, as well as to more sophisticated corporate systems that automate sending timely and targeted information to the appropriate...

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