Global Industry Overview: Soft Drinks and Bottled Water
Producers in this industry supply the world's sodas, bottled waters, and other prepared nonalcoholic beverages. See also Alcoholic Beverages.
Industry Snapshot
The global soft drinks industry is almost exclusively a marketing phenomenon. The actual product is a comparatively simple blend of water, sweeteners, flavors, and other additives. The industry's genius lies in convincing billions of consumers to drink soft drinks instead of plain water or other beverages. Through its vast annual investments in advertising and marketing, the industry has enjoyed some of the highest brand recognition in the world along with...