Global Industry Overview: Catalog and Mail-Order Services
The catalog and mail-order industry, also known as non-store retailing or home shopping, sells products and services through television, catalog, online services, and direct mail. Certain firms have sizable mail-order operations in addition to other activities, such as manufacturing finished goods or store retailing, and may also be discussed under those categories.
Industry Snapshot
Catalog and mail-order houses encompass companies that market products through all non-store retail channels, including catalogs, mail, radio, computer, and television. The three major non-store retailing markets, in descending order of size, are consumer, business, and charity.
Providing customers...