Privacy, metrics, public policy: Digital's three key challenges

Geoffrey Precourt

This report from the IAB's MIXX conference in New York focuses on the address of Bob Carrigan, CEO of IDG Communications and IAB Board Chair, who outlines the organisation's three priorities for the digital marketing industry.

Privacy, metrics, public policy: Digital's three key challenges

Geoffrey Precourt Warc

The current mission of the Interactive Advertising Bureau (IAB), according to Bob Carrigan, CEO of IDG Communications and IAB Board Chair, is to keep "firing on all cylinders to keep this digital ad industry ahead of the curve in a number of key areas".

Picture:Doug Goodman

And, though that number seems to grow as fast as the industry itself, he cited three specific areas of concern at the IAB seventh-annual MIXX conference in New York.

Privacy

"It's important that we get this right. And I...

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