The Marketing Arm: Fans, brands, and properties - Finding the perfect match
Summary
Leading brands are investing millions in sponsorships, yet the process of selection lacked scientific backing. Without a means to vet sponsorship opportunities in line with specified brand objectives, how could they be certain, especially in tough economic times, that they were aware of the opportunities, making the right choices given their brand direction, and getting the most bang for their buck? Industry icons like AT&T, PepsiCo, State Farm, and HP needed deeper insight.
We decided to lead clients in a better and smarter direction and took action....