Storytelling: Digital media - the art of immersion
Graham HodgeLBi
Humans comprehend and process information through stories, and, in digital media, control over their authorship rests with the people, asserts Graham Hodge of LBi.
In a command-and-control world, we know who's telling the story; it's the author. But digital media have created an authorship crisis. Once the audience is free to step out into the fiction and start directing events, the entire edifice of 20th-century mass media begins to crumble.”
This is one of the key ideas contained in Frank Rose's book The Art of Immersion: How The...