Point of view: Focus on people, not Lions

Molly Flatt

For any agency worth its salt, awards are seen as something of a necessary evil. They keep clients happy, help new business and boost morale.

Point of view: Focus on people, not Lions

Molly Flatt1000heads

Maybe it's because everyone hates us so much we have to self-administer our pat on the back; maybe it's because we feel the need to drown the suspicion that we're maggots in a tsunami of stale Champagne and canapes; maybe, just maybe, it's because we think that we're doing genuinely awesome work that can become a beacon for future generations. Whatever the reason, the marketing industry's hunger for awards puts the movie trade in the shade; barely a month goes by without having to dust off your tux or...

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