Visiting item non-responses in internet survey data collection

Gerald Albaum, James Wiley, Catherine Roster and Scott M. Smith

A widely used technique in internet surveys is ‘forced answering’, which requires respondents to enter an ‘appropriate’ response before they are allowed to proceed to the next survey question.

Visiting item non-responses in internet survey data collection

Gerald Albaum

University of New Mexico

James Wiley

Temple University

Catherine Roster

University of New Mexico

Scott M. Smith

Brigham Young University

Introduction

Internet surveys are quickly becoming the preferred method of delivery for self-administered surveys. Internet-based surveys have the advantage of offering expanded opportunities for presentation of material, including animations and video, and advanced tracking of responses (Bosnjak & Tuten 2001). Many internet survey programs offer researchers a wide variety of design options that can reduce sources of respondent error, such as certain biases like acquiescence, extreme reporting and social desirability...

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