Stop Playing with Your Food: A Comparison of For-Profit and Non-Profit Food-Related Advergames

In response to the rising rate in childhood obesity and the increasing number of child-targeted interactive games employed by food marketers and health advocates, this study examined food-related advergaming content for for-profit and non-profit organizations' Web sites.

Stop Playing with Your Food: A Comparison of For-Profit and Non-Profit Food-Related Advergames

Vincent Cicchirillo and Jhih-Syuan Lin

University of Texas at Austin

INTRODUCTION

Childhood obesity is becoming a prevalent problem among today’s adolescents. An analysis of body mass index growth trends found that approximately 12 percent of children and teenagers between the ages of 2 and 19 had a high body mass index as of 2008 (Ogden, Carrol, Curtin, Lamb, and Flegal, 2010).

According to the 2007–2008 National Health and Nutrition Examination Survey, about 17 percent of children and adolescents between the ages of 2 and 19...

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