Yellow Pages Group: Yellow Chocolate
Colenso BBDO
Entry Information
Category: Business and Consumer ServicesCountry where program ran: New ZealandDate program started/ended: September 2009 – February 2010
Product Description: Yellow is New Zealand's Yellow Pages business directory – it covers book, website and mobile directories.
Advertiser/Client Name: Yellow Pages GroupMedia Channels: Direct MailTV/Video/RadioWeb DevelopmentOther
Strategy
Marketplace challenge:
The Yellow Pages was something your Mum kept in the cupboard underneath the telephone and pulled out when something went wrong with the plumbing. It was an icon of the pre-internet age,...