MTV Networks: Now or Never

MTV, the music and entertainment TV broadcaster, needed to capture the attention of young people in Spain.

MTV Networks: Now or Never

Shackleton Spain

Entry Information

Category: Publishing/EntertainmentCountry where program ran: SpainDate program started/ended: October 26, 2010

Product Description: MTV was a pay-per-view music channel until September 2010, when it changed to FTA and included new entertainment contents such as "Ahora o Nunca" ("Now or Never") What would you like to do before dying?, a docu-reality show granting 100 wishes that four friends want to fulfill before they die.

Advertiser/Client Name: MTV NetworksMedia Channels: Alternative/Insert MediaOtherWebsite:http://www.judgingishard.com/campana/echo/nowornever

Strategy

Marketplace challenge:

MTV starts a new stage: for...

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