Luxury and China's netizens: social marketing strategies
The luxury market in China is huge and growing fast – and that is reflected in conversations online. In the white paper 'The voice of luxury: social media and luxury brands in China', media agency group GroupM and social media monitoring company CIC examined the 'buzz' around luxury products online, including analysis of BBS (bulletin boards) and microblog posts. The goal is to provide luxury marketers with some pointers on listening and responding to this highly influential audience. For more on the study click here.
Luxury Brands on Weibo
Weibo...