Ford, Unilever and NewsCorp - Insights from clients at the Cannes Lions International Festival of Creativity
Joseph Clift
While the Cannes Lions International Festival of Creativity is generally seen by marketing people as an annual gathering of the world's ad agencies, the client side was also heavily represented at this year's event. "As a client, this festival was always a secret thing," Ford vice-president Jim Farley pointed out in his presentation. "The creatives would go to Cannes and we'd know nothing about it."
Not any more, it seems. On the sidelines, festival veterans observed that the advertiser presence had never been as large...