Depaul UK: iHobo

Charity Depaul UK helps young people who are homeless, vulnerable, and disadvantaged in the UK and needed raise awareness and donations amongst affluent, socially-conscious people in their 30s.

Depaul UK: iHobo

Publicis London

CAMPAIGN DETAILS

Company Name: Publicis LondonCountry: United KingdomClient name: Depaul UKEntry category: Non-profit Organisations and Non-governmental BodiesDates run: The Campaign ran from 30/4/2010 to 30/4/2011

CAMPAIGN SUMMARY

“Depaul UK is a charity that helps young people who are homeless, vulnerable, and disadvantaged. Like most charities Depaul UK relies on voluntary donations. But with an ageing donor base (average age 65+) Depaul UK needed to find a way to connect with a younger audience in order to ensure a solid source of funding for the future. Previous...

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