AIDES: A life

French charity AIDES wanted to publicise the issue of HIV and AIDS to people of all ages in order to encourage the use of protection.

AIDES: A life

TBWA\PARIS

CAMPAIGN DETAILS

Company Name: TBWA\PARISCountry: FranceClient name: AIDESEntry category: Non-profit Organisations and Non-governmental BodiesDates run: The Campaign ran from 19/11/2010 until present

CAMPAIGN SUMMARY

The film features an elderly man who narrates his life backwards, from the end to the beginning. After descriptions of grandchildren, children, a marriage and travelling, we discover that at the age of 20, the narrator became HIV positive and thus, will not have the life that has just been described.

OBJECTIVES

The message of prevention must be carried out to the masses,...

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