AIDES: A life
TBWA\PARIS
CAMPAIGN DETAILS
Company Name: TBWA\PARISCountry: FranceClient name: AIDESEntry category: Non-profit Organisations and Non-governmental BodiesDates run: The Campaign ran from 19/11/2010 until present
CAMPAIGN SUMMARY
The film features an elderly man who narrates his life backwards, from the end to the beginning. After descriptions of grandchildren, children, a marriage and travelling, we discover that at the age of 20, the narrator became HIV positive and thus, will not have the life that has just been described.
OBJECTIVES
The message of prevention must be carried out to the masses,...