Orcon + Iggy - Together Incredible

Together Incredible is the story of how New Zealand internet provider Orcon step-changed its brand and business performance with the most talked about campaign of the year.

Orcon + Iggy – Together Incredible

Summary

Together Incredible is the story of how New Zealand internet provider Orcon step-changed its brand and business performance with the most talked about campaign of the year. This product demonstration with a major twist included nine New Zealand musicians, Orcon broadband and Iggy Pop, resulting in a unique recording of The Passenger.

Capturing New Zealand’s imagination and generating editorial coverage worth more than $1 million, the campaign dramatically over-achieved on all brand health objectives, captivating people both in New Zealand and abroad.

Business Challenge

Orcon needed to overcome huge disadvantages of budget and...

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