Point of View: It’s right to be wrong

Molly Flatt

Social media monitoring doesn't necessarily provide brands with the insight they seek. Trawling the web a few brand, product or messaging keywords tends to simply confirm what companies already know.

Point of View: It's right to be wrong

Molly Flatt

I hate being wrong. Really hate it. I know myself well enough by now to recognise the symptoms when it happens: over-defens-iveness; entrenchment; a sort of physical puffiness akin to a riled cat's tail. But I am well aware, particularly as I prepare to get married, that not always insisting on my eternal and inviolable Tightness is going to be key to my future happiness. Brands, take note.

In 1964, cosmologists Arno Penzias and Robert Wilson were conducting radio astronomy experiments using a super-sensitive, 20-foot horn antenna at Bell Labs...

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