Online Advertising Expenditure Report Q1
INTRODUCTION
Welcome to IAB New Zealand's Insight report covering the calendar quarter, Q1, ended 31 March 2011 (Q1, 2011).
IAB Insight is an online advertising expenditure report produced by PwC (formerly known as PricewaterhouseCoopers) on behalf of the Interactive Advertising Bureau New Zealand (IABNZ).
Notes on this report:
Contributors are media companies that provided information and data to PwC, refer to Appendix 4 - Contributors.
All growth percentages listed in this report are “normalised” to exclude the effect of new contributors to percentage measures of industry growth and also to remove the...