Bachpan Bachao Andolan: Enslaved Children - Wooden Frame
McCann Erickson India
SUMMARY
The ‘Child Labour Free Movement’ is an awakening to take notice of the grave issue of child labour in the highly celebrated Arts & Crafts Industry in India and help eradicate it. An industry that boasts of beautiful ceramics, carpets, silks, woodwork & leather is responsible for the highest number of children engaged in painful manual labour causing serious physical and psychological problems. Human Rights Groups estimate that close to 60 million children are slave to the arts & crafts industry. They are starved, tortured and even abused....