Highways Agency - Don't Be That Guy
Agency name: Iris Nation ltd Client name: Highways Agency Category: Cause or Charity/ Non-profit Marketing
BACKGROUND
Background:
The Highways Agency (via the Central Office of Information) is a Government agency responsible for England's strategic road network - managing traffic, tackling congestion, informing road users, improving safety and minimising adverse impact on the environment.
Previous state of campaign:
They focused on specific issues (such as towing your caravan safely), but had not embarked on a national campaign to tackle the root causes of congestion.
Challenge:
The Highways Agency is...