Dongel - KPN Business Market
Agency name: N=5 Client name: KPN Business Market Category: B2B
BACKGROUND
KPN breaks conventions through its approach to the business market. This approach is based on the notion that businesses, just like ordinary people, do not choose KPN because of the use of business jargon and technical telecom terms in their communications; instead, they choose the company because of its broad consumer-focused approach that communicates clear and simple messages in a humorous way.
Although mobile laptop internet and e-mail was introduced in 2002, it had so far proved impossible to get SMEs to...