Waterstone's - TheBigBookBank

Waterstone's UK wanted to run a campaign which would make school children in the UK passionate about reading and increase sales and market share in the children's books category.

Waterstone's - TheBigBookBank

Agency name: Waw Communications Client name: Waterstone's Category: Innovative Idea or Concept

BACKGROUND

Waterstone's is the leading specialist bookseller.

2008 was the National Year of Reading in the UK and ‘The Big Book Bank’ showed Waterstone's support of the initiative.

How did it work?

All 23,000 primary schools in the UK were sent a pack telling them about the scheme and inviting them to register on ‘The Big Book Bank’ website.

Once registered, schools received a welcome pack consisting of a school display kit, book review stickers and Waterstone's free book vouchers....

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