Belgacom - L'internet est à moi
Agency name: VVL-, Proximity-, & Navajo / BBDO Client name: Belgacom Category: Integrated communication
BACKGROUND
BRIEFING
To generate brand activation based around the ATL campaign "The Internet Belongs to Everybody".
To generate an element of surprise and to adopt a less traditional advertising method and thus promote Belgacom as a dynamic and "internet-savvy" brand. To trigger viral advertising.
To make people notice and talk about the brand (word of mouth) in a market saturated with extremely competitive advertising messages.
MARKET
The market was inundated with numerous offers from the...