Belgacom - L’internet est à moi

Belgacom, the Belgium internet provider, in the face of strong competition wanted to attract customers and increase its brand awareness with a viral campaign.

Belgacom - L'internet est à moi

Agency name: VVL-, Proximity-, & Navajo / BBDO Client name: Belgacom Category: Integrated communication

BACKGROUND

BRIEFING

To generate brand activation based around the ATL campaign "The Internet Belongs to Everybody".

To generate an element of surprise and to adopt a less traditional advertising method and thus promote Belgacom as a dynamic and "internet-savvy" brand. To trigger viral advertising.

To make people notice and talk about the brand (word of mouth) in a market saturated with extremely competitive advertising messages.

MARKET

The market was inundated with numerous offers from the...

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