European Social Fund - 180, a sensitizing campaign in disguise
Agency name: DUBOIS meets FRUGGER Client name: European Social Fund Category: Integrated communication
BACKGROUND
The 180 campaign aimed to get long-term unemployed people back on the job market. We looked for a "reviving" business, marketing and communicative strategy, since many of the campaigns aimed at this target audience in the past had proven unsuccessful.
This is mainly because this target group is very hard to reach. We decided to address our target group in a language intelligible to them, handing them strategies to turn their...