The School Food Trust - The Real Fast Food Show

The UK Department of Education and Skills established The School Food Trust in 2007 to encourage children to eat more healthily.

The School Food Trust - The Real Fast Food Show

Agency name: Branded Moments of Truth Client name: The School Food Trust Category: Event Marketing

BACKGROUND

Britain is reaching crisis point as 1 in 10 English children are now classified as obese. It is widely recognised that there is an urgent need to change attitudes and behavior to improve children's health and lifestyle. As a result of Jamie Oliver's School Dinners campaign in 2006, schools now receive higher catering budgets. The quality of school meals has improved markedly, but negative publicity has meant a huge...

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