Upload Cinema - Filmtheatre De Uitkijk
Agency name: Lowe/Draftfcb Client name: Filmtheatre De Uitkijk Category: Event Marketing
Upload Cinema
BACKGROUND
How do you find a new audience for the oldest film theatre in the Netherlands? By converting it into the cinema of the future!
Film theatre De Uitkijk in Amsterdam introduced Upload Cinema: a film club that brings the best of the web to the silver screen. An offline community for people who like making, viewing, uploading and sharing films. On the first Monday of every month Upload Cinema screens an evening of short web...