ROC Noord Holland – Abracadabra
Agency name: G2 Amsterdam Client name: ROC Noord Holland Category: Cause or Charity/Non-profit Marketing
BACKGROUND
SETTING THE SCENE
1 in 10 adults in the Dutch province Noord-Holland are functionally illiterate. And the rate is growing because of digital media and the shift from a production/services society to a knowledge-based society. Among the employed, 1 in 15 are illiterate. (80% are native Dutch thus it is not a problem caused by the influx of immigrants.) Illiteracy costs employers and local government millions of taxpayers money spent on benefits, accidents, sick leave,...