Outreach International: Sustainable Goods Bag DM
Rodgers Townsend
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: USADate program started/ended: December 2008
Product Description: Outreach International helps the poor in Third World countries develop their own livelihoods so they don't have to depend on others for handouts. They provide training, field consultants and strategies for villages to develop their own water systems, roads and educational infrastructures.
Advertiser/Client Name: Outreach InternationalMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
Outreach's primary donor base has been a core group of individuals affiliated with a religious organization. To grow...