American Express: Fly Faster
OgilvyOne Worldwide Hong Kong
ENTRY INFORMATION
Category: Financial Products and ServicesCountry where program ran: Hong KongDate program started/ended: June – December 2008
Product Description: In June 2008, a momentous new marriage was consummated between American Express and Cathay Pacific Airlines to launch the American Express Cathay Pacific Credit Card. The new co-branded credit card was designed to do one thing, earn Asia Miles – Fast.
Advertiser/Client Name: American Express Int'l. Inc.Media Channels: DirectMailWebsite: www.ogilvy.com
STRATEGY
Marketplace Challenge:
In launching the brand new American Express Cathay...