Posten Norge: Test pilot

In October 2008 the Norwegian postal service, Posten Norge wanted to defend its share of the direct mail market by attracting small businesses to adopt its new do-it-yourself online tool for creating direct mail campaigns.

Posten Norge: Test pilot

MRM Worldwide/McCann Norway

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: NorwayDate program started/ended: 20 October 2008

Product Description: Norwegian postal service launched a do it yourself online tool when creating direct mail campaigns. Their goal is to cut costs and transfer their soho segment from their customer service support over to their online self service solution.

Advertiser/Client Name: Posten NorgeMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

Distribution of local, unaddressed direct mail from small businesses is an important market for the Norwegian Post. But this...

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