Adstats: Cold drinks advertising
The cold drinks category is the focus of this month's Adstats.
A full PowerPoint presentation of these charts can be downloaded here or click the below links for individual slides.
- Growth in ad spend by region
- Cold drinks ad spend by region
- Total ad spend by product category
- FMCG ad spend by product category
- Drinks ad spend by product category
- Share of cold drinks ad spend by medium and market
- Cold drinks versus drinks and FMCG
- Growth in ad spend by product category
Key points include:
- Cold drinks accounted for 41% of the $27bn...