Grupo Bassat Ogilvy: Hallway Football

The Bassat Ogilvy Group wanted to celebrate Christmas 2009 by helping the Agua de Coco Foundation which aids Madagascar’s poorest families.

Grupo Bassat Ogilvy: Hallway Football

OgilvyOne Spain

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: SpainDate program started/ended: From 15th-29th December

Product Description: Ogilvy/Agua de Coco Christmas campaign. Launch of a new sport: "Hallway Football"

Advertiser/Client Name: Grupo Bassat Ogilvy Website: Media Channels:www.ogilvyone.es

STRATEGY

Marketplace Challenge:

This year the Bassat Ogilvy Group wanted to celebrate Christmas by helping the Agua de Coco Foundation.

This foundation does wonderful aid and educational work with Madagascar's poorest families. This region has many different problems, one of which is the highly contaminated environment due to...

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