Coca-Cola: MyCokeRewards.com

Since 2006, My Coke Rewards.com has been one of the largest online loyalty programmes in the US consumer packaged goods industry with over 14 million members and 4.5 million unique visitors every month.

Coca-Cola: MyCokeRewards.com

The Marketing Store

ENTRY INFORMATION

Category: Retail/Direct SalesCountry where program ran: United StatesDate program started/ended: June 2009 - ongoing

Product Description:MyCokeRewards.com is one of the largest online loyalty programs in the consumer packaged goods industry with over 14 million members. How it works: members enjoy their favorite Coca-Cola products, enter codes found on packages to collect points, and can then spend their points on rewards and more on the site.

Advertiser/Client Name: Coca-ColaMedia Channels: DirectMailInsertWebsite: http://www.bigbluebag.com/awards/2009/mycokerewards/website/

STRATEGY

Marketplace Challenge:

Since 2006, MyCokeRewards.comhas...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands