Monster.com: Fiddling Beaver Campaign
BBDO New York
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: United StatesDate program started/ended: 7th February - 31st March 2010
Product Description: Monster creates the world's leading marketplace of jobs and talent, where people and opportunity are matched with unrivaled precision.
Advertiser/Client Name: Monster.com Website: Media Channels:http://submissions.bbdo.com/2010/monster-fiddlingbeaver/
STRATEGY
Marketplace Challenge:
Undeniably, 2009 saw a continued decline of a poor economy and a high unemployment rate hovering at 10%. The world was just coming out of one of the biggest economic downturns in history....