Diageo: Man of the Season
Wunderman NY
ENTRY INFORMATION
Category: Product Manufacturing and DistributionCountry where program ran: USADate program started/ended: 2nd December 2009 - 8th January 2010
Product Description: Johnnie Walker is the world's leading maker of blended Scotch whiskies. The company produces five signature blends'Red, Black, Green, Gold and Blue'all of which are marketed globally.
Advertiser/Client Name: Diageo North America Website: Media Channels:http://www.for-your-consideration.com/johnniewalkerholiday/
STRATEGY
Marketplace Challenge:
The market for premium Scotch has changed considerably over the last several years. With the tried-and-true demographic of Scotch enthusiasts aging, the top...