Orange: BlackBerry DM
Chemistry Communications
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: UKDate program started/ended: 11th December 2009
Product Description: BlackBerry Internet Service (BIS) is a great-value web and email package for BlackBerry customers on Orange. The service lets them access the internet as much as they need to and automatically pushes emails to the handset, so customers know instantly when they have a message.
Advertiser/Client Name: OrangeMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
BlackBerry users on Orange without a BIS bundle will not be getting the most out of their device....