Vodacom Business: F#$%K ! swear all you like
Action Ambros
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: South AfricaDate program started/ended: October - December 2008
Product Description: Network solution for business in South Africa. This included Hosting, email solutions, networking capabilities with voice, video and data.
Advertiser/Client Name: Vodacom BusinessMedia Channels: DirectMail Email Mobile TV/Radio Web Advertising Web Development
STRATEGY
Marketplace Challenge:
Vodacom is South Africa's leading cellular network and just over a year ago, they expanded their parameters by landing their business offerings, encompassing an...