Canal Digital: Family Mix - mix your cable TV package

In Denmark, Nordic cable TV provider, Canal Digital wanted to promote their services to individual householders rather than the more traditional way via cable TV associations.

Canal Digital: Family Mix - mix your cable TV package

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ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: Denmark Date program started/ended: November 2009 - January 2010

Product Description: Canal Digital is the largest provider of TV-content and TV-services to the Nordic residential market. More than 2,9 million households in the Nordic countries receive services from Canal Digital. The primary sale of cable television solutions is handled through contracts with cable television associations.

Advertiser/Client Name: Canal Digital A/SMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

Canal Digital's sale of cable television solutions is...

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