Deutsche Lufthansa: World Wide Egg

Around Easter 2009, Deutsche Lufthansa, ran a campaign to drive traffic to their website to encourage people to sign up to receive their newsletter and marketing material.

Deutsche Lufthansa: World Wide Egg

Wunderman

ENTRY INFORMATION

Category: Travel & Hospitality/TransportationCountry where program ran: WorldwideDate program started/ended: March-April 2009

Product Description: Premium airline with worldwide connections

Advertiser/Client Name: Deutsche Lufthansa AGWebsite: Media Channels:http://77.72.164.70/wm/einreichungen2010/lufthansa/osterei/index.php?lc=en

STRATEGY

Marketplace Challenge:

Developing a promotion at Easter time for bringing as much people as possible in contact with the Lufthansa website. Communication goal: triggered by fun the participants should give Lufthansa their e-mail addresses (including permission) and order the Lufthansa newsletter.

Target audience: Consumer

100,000 readers of Lufthansa newsletter

Size of target audience:50,000-999,999...

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