NetCom: The Nocturnal Butterfly Kit

NetCom wanted to promote its USB modem, but needed a fresh new way to sell the proposition of surfing the Internet anywhere.

NetCom: The Nocturnal Butterfly Kit

McCann Direkte MRM Partners

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: Launched in July 2007

Product Description: NetCom Connect is a Mobile Wireless Internet Modem for PC. You plug in the modem and just surf the net.

Advertiser/Client Name: NetCom GSM ASMedia Channels: DirectMailOtherWebsite: www.award-entries.com/echo/2008/butterfly

STRATEGY

Marketplace Challenge:

The knowledge on mobile wireless internet connection is increasing. But the target group has low knowledge that NetCom has a USB based, plug-and-play modem with a fixed price.

Target audience:Business-to-Business...

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