Using the Internet for business-to-business marketing. What works? Why?
Philippe Bouti LAMTAR, France
INFORMATION OBJECTIVES
More specifically, the purpose of the paper was to investigate two questions:
What is being done on the web today, in marketing and communications?
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- review and analyze the main marketing and communication strategies that appear on the Internet today: marketers using their sites to provide a new service to their clients, simply provide information on their company and...