Royal Mail: Chocolate letter
Proximity London
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: UKDate program started/ended: The campaign launched in November 2007
Product Description: We were set the task to grow revenues for Royal Mail by increasing usage of direct mail. We needed to get marketers to re-evaluate the potential of direct mail and get them to allocate some of their brand budgets to direct mail.
Advertiser/Client Name: Royal MailMedia Channels: DirectMailDRTV
STRATEGY
Marketplace Challenge:
Direct mail volumes are in decline in the UK, and have been...