Focus on Advocacy: Say No to Do Not Track
Daniel L. Jaffe
Rigid restrictions would limit the effectiveness of online advertising
Two important reports released this past December, one by the Federal Trade Commission (FTC) and the other by the U.S. Department of Commerce (DOC), cast a spotlight on consumer privacy issues and online behavioral advertising. The reports underscore how critical it is for the marketing community to develop a strong, effective self-regulatory program for the online space. Otherwise, the government may impose a regulatory regime that would adversely affect consumers, businesses, and our economy.
There is much to be...