Speed Read – Integrate to innovate
Antony Young
This Speed Read was originally published in Admap - March 2011 issue.
Brand Media Strategy by Antony Young doesn't set out to offer breakthrough thinking on communications theory, but it is valuable as a ‘new media playbook’ with vivid examples of effective integrated communications planning, including Ikea, Orange and Barack Obama's presidential campaign
Antony Young, chief executive officer of Optimedia US, has drawn on nearly 25 years' experience of developing media campaigns across 16 different countries to produce his third book, Brand Media Strategy – Integrated...