10 truths about Millennials
J Walker Smith The Futures Company
The Millennial Generation is all about adaptability and using technology to invent new ways to play, share and consume, says The Futures Company's J Walker Smith
For all the attention and headlines they get, the Millennial Generation (also known as Generation Y) are misunderstood. Much of what is said about them is anecdotal – good stories, not good theory. A great deal of what is reported about them from surveys is simplistic. Advanced analysis and long-term tracking data are needed to tease apart what is true of all youth...