The agency talent crisis - why it exists and how to rectify it

This report focuses on a key theme of the 4A's annual Transformation conference: the advertising industry's inability to attract and retain the best and most talented staff, as judged against other industries and professions.

The agency talent crisis - why it exists and how to rectify it

Geoffrey Precourt Warc

A recurring theme at the 4A's annual Transformation event in Austin, Texas, was talent - or, specifically, the lack of it. The advertising industry's inability to attract and retain the best staff was touched on by several speakers, including a heated debate between the heads of some of the biggest agency holding groups in the world.

The trigger for much of this discussion was a 'Transforming Talent Management' presentation from Andrew Bennett, Global CEO, Arnold Worldwide and global chief strategy officer of Havas...

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