WWF: Earth In Your Hands
Wunderman
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: InternationalDate program started/ended: 14th - 28th March 2009
Product Description: Earth Hour is a global event organized by WWF (World Wide Fund for Nature, also known as World Wildlife Fund) held annually, asking households and businesses to turn off their lights and electrical appliances for one hour to raise awareness towards the need to take action on climate change.
Advertiser/Client Name: WWFMedia Channels: Other Website: www.earthhour.org/earthinyourhands
STRATEGY
Marketplace Challenge:
Earth Hour began in 2007 in Sydney...