Winning Charities International: SickKids Lottery -- Danielle
Hamelin Martineau Inc.
ENTRY INFORMATION
Category: Not-For-ProfitCountry where program ran: CanadaDate program started/ended: 2nd April - 11th July 2008
Product Description: Non-traditional fundraising for healthcare institutions through mass market media driven raffles (called lotteries in Canada).
Advertiser/Client Name: Winning Charities InternationalMedia Channels: Direct Mail Email Print Web Development Website: http://www.sectorieldetail.qc.ca/sk_danielle/
STRATEGY
Marketplace Challenge:
Lotteries for not-for-profit healthcare institutions in Ontario are big business, generating almost US$200 million in yearly sales and raising millions of dollars for the different not-for-profits....