Big brand ideas inspire huge emerging market
Silvina Moronta
Opportunities for growth in Brazil come from targeting a mass middle-class with big brand ideas, according to Silvina Moronta
We allknow that Brazilian culture is about dance and rhythm. And this goes for the economy, not just the night-life. In 2010, Brazil's GDP grew six times faster than the UK's (7% versus 1.2%). This growth is being driven by a dramatic change in the income of Brazil's 190 million inhabitants. In the past seven years poverty dropped from 35% to 22%, real salaries grew by 40% and unemployment dropped...